What is onsite and offsite seo

Onsite SEO refers to all optimization techniques you use on your owned website and server. In contrast, Offsite SEO takes care of everything outside your site like social media posts, online directories, backlinks, and so on. Reach out to a member of Inova Web Design today for a free consultation. Go To Blog. By Jen Dekker January 4, Are they doing a traditional search, or are they looking for images?

Including alt text on your pictures can bring people over from the search engines and shouldn't be ignored. Once they get to your site, how easy is it for them to find what they are looking for? Do you include contextual headings so the reader can skim for what they are looking for? Is it one big block of text? How is the grammar? Can they find other related links of the page to further their learning? What does the URL tell me about where I am? Show them your knowledge, not just what you sell.

As I mentioned earlier, not everyone searches for things in the same manner. Some prefer visual search over text-based. You can say the same about the search environment. Search used to be only a desktop thing.

Now you can search from anywhere. Your computer, a tablet, a phone, or even your refrigerator are all fair game! You need to ensure that you are exceeding their expectations. The user experience needs to be exceptional on whatever device they are using. You have done all this work to get the people over to your incredible content. If I have to pinch and zoom on your website when I visit from my phone, I will likely leave, and so will most other people. The on-demand culture is here to stay.

If your website takes too long to load, there is a good chance it will never do well in the search engines. Searches need the information now, not a few minutes from now. Response codes are another thing that you are in control of.

If I click on a link, will it take me to its intended destination? If not, I might get frustrated with the user experience. You can do things once you have all your I's dotted and T's crossed. Adding structured data helps to tell the search engines more details about what is on your page. It could allow you to get a special presentation on the SERP as well. Canonical can specify what version of a page is your preferred version!. Most of what this consists of is link building.

The more organic links that you can get to your pages, the better off your offsite SEO will be. This is important. When someone links to your page, they are endorsing you to their readers.

If they are reputable, this could help your SEO. If they are a link farm, it could hurt your SEO. Below are a few things that you can do to help your offsite SEO.

This is going to sound cliche, but the best way to earn links is to create great content. Make it something that people are going to want to share, and then ask them to! If they found it helpful, then there is no reason that they wouldn't want to share it. On a side note, if you found this useful, feel free to link to our page! Getting listed on the right directories is crucial. These users already likely know kind of what they need.

It might be an easier sell. Another thing that you have to be mindful of is how you manage your reputation. Many of these directories have review functions. If you are not monitoring your reviews, you could give your potential clients a reason to turn away.

Guest posting involves you posting on someone else's blog. This is your foundation. From there, you can grow your authority by having other sites link back to yours, but this only happens if your site offers quality content and real value to your audience.

Marwick Marketing is a leading digital marketing agency in Canada. Work directly with an SEO consultant or Google Adwords consultant and hire us for google ads management to improve your online visibility or reduce the Google ads cost against your competitor. Catherine Ayesa Follow. With more than 10 years of experience in Online Marketing, Catherine has built a successful reputation for providing exceptional customer service.

Digital Marketing. Search Engine Optimization. Skip to content. But are you familiar with onsite and offsite SEO? Do you know the difference between the two? What is Onsite SEO? The elements that onsite SEO concerns itself with are the ones that tend to come to mind first when discussing Search Engine Optimization SEO : Content Titles Headlines Keywords Alt tag images Site loading speed These are all things over which you have control and which you are able to adjust for maximum impact.