The game now has over million active users on Facebook, easily eclipsing former favorite FarmVille. CityVille, the hit social game from Zynga that allows users to build a city from the ground up, now has over million monthly active users on Facebook.
That user base is all the more impressive when one considers that the game hit that mark a little over one month since its release. CityVille's meteoric rise has made FarmVille, another wildly popular title on Facebook, look, well, desolate. That game has over 57 million active users, according to its Facebook page. Zynga's CityVille success has helped the company maintain its leadership position in social gaming.
We just acquired Newtoy , who have created one of the best mobile games experiences today in our opinion. We want to leverage their knowhow, so we renamed it, but we will keep the team intact. Mobile is a huge opportunity for us. We have a huge user base to leverage, and they have some really exciting IP.
Stay tuned. We want to connect the world through games, so we want to be on any device on any platform, but to also get the experience right. Our goal is to understand the limitations of devices and go from there.
We basically want to offer seamless experiences everywhere on the planet. You were at Yahoo for 10 years. Stickiness is really important for social games for an obvious reason: the more people come back to your game, the more likely they are to spend money on it. CityVille users are also more international CityVille is localized in several languages, FarmVille isn't and younger than FarmVille users, which might mean they spend less money.
CityVille's userbase is also much more gender-balanced most Zynga games are overwhelmingly played by women , although we're not sure what this means business-wise for Zynga. Zynga still has a lot of room to grow CityVille on mobile, which is its latest big growth push after social networks.
It seems that at a high level, Zynga is progressively moving from making tons of small games and iterating fast on them, killing the ones that don't work and marketing the hell out of the ones that do, to focusing on a handful of huge, blockbuster games.
Even if CityVille doesn't make as much money as FarmVille on Facebook, it's still a worthy investment to leverage its brand on the iPhone and Android. Also, even though Zynga has been going all out on marketing CityVille, growth is slowing down. The game might top out at million users. Still don't get how Zynga makes millions off casual Facebook games?
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