Why stealing tide

While anecdotal evidence abounds that this is truly occurring, there are little to no hard statistics backing up the claim of a crime wave.

On Tuesday, Fox News quoted a handful of police officers and retailers who disputed that the thefts are widespread. He did confirm that the retailer does have security devices on Tide bottles in a few markets but said the thefts are nothing new.

Gray DC Bureau. Investigate TV. Now people are even stealing Tide pods. Published: Feb. Share on Facebook. Email This Link. Share on Twitter. Share on Pinterest. Share on LinkedIn. Needs to be removed my cashier. Good professional shoplifting groups have the devices to remove most types of EAS tags, wraps and other devices.

And there you have it. Plain and simple. I'm an Ohio guy, born in Dayton, who roots for Ohio State and can handle you guys destroying the Buckeyes, Urban Meyer and everything associated with Columbus. Check our help guide for more info. Search Search for: Search. Cart 0. It took years for other companies to come up with effective alternatives. While clothes were getting easier to clean, Americans were starting to own more of them.

Launder those items with Tide, and they take on a uniform smell and feel that consumers have come to associate with quality. When combined in a complex perfume, these notes help cover up the odors of the cleaning agents that would otherwise waft out during the wash cycle. The smell of citrus, for instance, has been shown to correlate strongly with perceptions of cleanliness.

Floral scents, for their part, have been known to evoke strong feelings of maternal love and kinship. Home visits by Saatchi researchers have found that very ardent Tide fans sometimes carry bottles as if cradling a baby. Once people pick a brand, their reasons for sticking with it are largely automatic. When shoppers are exposed to a brand they identify with, their ventral medial prefrontal cortex lights up—the same part of the brain associated with reward recognition in drug users.

That neural pathway may have helped our ancestors remember, say, which plants were safe to eat or when a tribal marking meant a clan was worth avoiding. In the modern age, we use the same circuitry as a shortcut for more mundane decisions.

Most of the people stealing the detergent, Sergeant Thompson points out, are the same criminals who used to break into houses or mug pedestrians—male addicts whose need to feed their habits can foster a kind of innovative streak. They are creative. Theft convictions can come with a maximum fifteen-year prison sentence, but the penalty for shoplifting is often just a small fine, with no jail time.