And that doesn't happen by talking down to them or looking for any possible way to extract more money from them. It happens by truly going out of your way for them and adding enormous amounts of value to the equation. Today, if you're delivering sincere value to your customers, you're all-but guaranteeing your own success rather than sealing your fate in a coffin of corporate greed and advancement at all costs.
In fact, it's the very foundational understanding that a business must deliver value in order to transform the good to the great. That's what creates icons in the world of business.
And it all starts by having the consumer's best interest at heart. Amazon, Zappos, Apple and other corporate bellwethers, all harbored the bedrock understanding that it's the customer above all else. That's how they grew into the behemoths that they are. Sure, Amazon gobbled up Zappos, but it was because of their emulation of the same values and beliefs that Amazon lived by that the deal happened in the first place.
So, if you're serious about creating a monumental business, or you're looking to expand your existing footprint, it's exigent to understand the reasons why customer service is so important. With consumers facing so many choices with who to do business with, you need to set yourself apart from the rest. What makes you different? What added value do you bring to the table? Why should a customer work with you rather than your competitor?
We've all heard the horror stories of people dealing with poor customer service. Yet, we seldom hear the raving-fan stories. Why is that? The reason? Bad news travels very fast. Think viral.
Warren Buffett once said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. Anyone who is serious about making considerable headway in business needs to understand why customer service is so important.
It's not just for all the obvious fiscal reasons. It goes far beyond that. It delves into the very existence of who we are and why we do the things that we do.
The way we treat our customers is indicative of the way we look at things in life. Are we short-sighted, merely searching for the next pay day, or does our vision give us a deeper understanding of the long-term implications of our actions?
Clearly, if you want to make strides today, you really do have to place the customer on a pedestal. And while there are ample reasons why any person should start a business in the first place, everyone needs to pay homage to the customer so that they can stay in business. The less short-sighted the approach is from any enterprise, the more likely it will be to achieve long term success. On average, it costs approximately five times more to attract a new customer to your business than it costs to retain an existing customer.
That logic on its own should highlight the importance of providing excellent customer service. Name Company Email Tel Which information do you wish to access? Test drive our online reporting platform Get our E-brochure Receive our newsletter. This site uses cookies to store information on your computer. Some of these cookies are essential to make this site work and others help us to gain insight into how it is being used.
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To control third party cookies, you can also adjust your browser settings. If you wish to view any policies or terms of usage that you cannot find on this website, please contact us. Providing your customers with good customer support is just as important.
By providing good customer service experiences, your customers will associate that good feeling with the transaction. They will then be more likely to come back and transact with your business again. Here at Moment , we will break down 5 key reasons why customer service is important and how it can further increase the revenue of your business:.
One of the contributing factors is due to bad customer service! So let's get into it! Good customer service will effectively assist and empower your customers through the entire purchasing process. From pre-purchase, through their purchase and all the way to their post-purchase experience. Here are three questions that will help you figure out how to provide better customer support in your business. Can you quickly provide accurate answers to your customer questions?
Are your support reps highly educated about your product offering? Is it easy to submit an order to your business? Are you able to accommodate custom requests? Can you efficiently solve errors with orders? Can you provide the customer with order details such as package tracking? Are you able to quickly and easily fix any issues with faulty products or errors in service? How do you make it up to the customer in such cases?
Are you educating your customers on how to get the most value out of your product or service?
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