Yoga-wear company Lululemon, which admits plus-size customers aren't part of its strategy , does offer sizes from 0 to At Brandy Melville, nearly all the clothes are small, though a medium will pop up here and there. To be able to shimmy into Brandy Melville's only size of skinny jeans , a girl would need to have a inch waist -- that's around a size 0 or 2, depending on the brand.
Most skirts and shorts on the website are about the same size. Similar skinny jeans at teen fashion powerhouse Forever 21 span sizes from 24 to 30 inches. In the U. Rachel Simmons, co-founder of the Girls Leadership Institute, a national nonprofit group, said Brandy Melville puts teen girls through the "paces of the popularity jungle," recreating the challenge of having to be the best and coolest in school. Whereas typically teenage girls need to come up with the money to buy the "cool clothes," with Brandy Melville, cost isn't a challenge.
The clothes are relatively affordable. With this label, cash is beside the point -- it's all about your body. That's an alarming message to put out to impressionable teenage girls, said Simmons. The battle to be thinnest could be dangerous. More than half of teenage girls use "unhealthy weight control behaviors," like skipping meals, fasting or vomiting, according to the National Association of Anorexia Nervosa and Associated Disorders.
Brandy Melville did not respond to requests for comment from HuffPost. But in an interview with USA Today earlier this year, Jessy Longo, an executive at Brandy Melville, addressed the one-size policy, saying that if customers can't fit in the clothes, at least they can buy an accessory.
The chain has 27 stores in Canada and Europe. Brandy Melville found its groove on Instagram, where its official account boasts more than 2 million followers. A look into the brand's Instagram approach by Racked revealed the retailer's "product research department" -- a corps of teens who fit the "Brandy Girl" image perfectly.
Regular teens aspire to one day be one of these Instagram girls, or at least look like them. Diehard fangirls treat the Brandy Melville girls like Internet celebrities, pinning Brandy Melville bags on their walls as decorations and Instagramming their caches of Brandy Melville clothes, explained Sharp. Teens will go to a Brandy Melville store just to take a selfie and share it, she said. This summer, she posted a picture of herself in a ribbed tank top from, of all places, the teen-girl chain Brandy Melville.
What you know about Brandy Melville depends on who you are. And Eden Deering, a curator at the Chelsea gallery P. Or take Dasha Nekrasova, the year-old provocateur, actress, and host of cultural commentary podcast Red Scare. A quick scan on Glassdoor, a review site for companies, reveals that hundreds of former Brandy employees have complained of discriminatory practices around hiring, firing, and pay.
Early stores apparently sold copies of Atlas Shrugged , Commentary magazine, and publications from the Heritage Foundation and Cato Institute — a little libertarian, freedom-of-choice ideology slipped ironically in between lavender bike shorts and plaid miniskirts that only come in a single size. Talking about it in public, or on social media, is a way of easing the discomfort of shopping there. On an average day, over 2. Since then, demand for Rare Brandy has only increased. The gold standard dictating the market value of a Rare Brandy item is whether it is in stock on the website.
At the time of writing, said dress is still in stock on brandymelville. What exactly is it that makes teen girls want to pay a premium for Brandy Melville?
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