They argued was not the case, as the claim was based on average speeds. In its defence against the first complaint, Virgin Media said that the web page referred to in the ads relied on up-to-date data, which included information on the average speeds of its service at peak time and over 24 hours. The website also provided Ofcom data on broadband speeds of its competitors. Virgin Media said the claim was made on peak-time speeds of its superfast up to 50Mb and up to Mb services, which were more than five times faster than its rivals.
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You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. Necessary Necessary. The boom in ecommerce brought about by the pandemic means standing out on the digital shelf is a priority for brands large and small, but does the battle start offline? Christmas is shaping up to be an exercise in hyper-emotional brand bullshit, with Coca-Cola even choosing to edit itself out of its own campaign.
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